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MANAGEMENT TEAM
Natalia Hernandez - Vice President
Currently CMO at KEEP AGENCIA, 100% convinced of the solutions that Digital Marketing today provides to small, medium and large companies. Extensive knowledge in Marketing strategies and Digital Ecosystem, faithful believer in the power of social networks, digital presence, conversion and sales that are generated with a Powerful Digital Strategy.
Natalia is responsible for creating, communicating and delivering offerings that have value for customers or business partners, facilitating sales growth and increasing through the development of a comprehensive plan that promotes brand recognition and helps the organization gain a competitive advantage. Responsible for product development, channel management, marketing communications (including advertising and promotions), digital strategies, pricing, market research and customer service.
Natalia holds degrees from the Unversidad Jorge Tadeo Lozano and Universidad Politécnica de Madrid.
Maria Alejandra Baron - Vice President
As Vice President of the Insights AI Strategy and Innovation Practice, Maria Alejandra Baron advises in the development of strategies focused on brand positioning, product launches, creation of campaigns (ATL and Digital) through data analysis and market research (Benchmark) through tactics that help the company's revenue.
Degree in Business Administration and Management from Pontificia Universidad Javeriana, Diploma in Digital Marketing from CESA, and a Master of Marketing and Sales from EAE Business School.
Andrés Bermúdez - Vice President
Andres leads the team responsible for Strategy, creation and execution of brand campaigns and product launch campaigns.
Negotiation and management of sports sponsorships with brand ambassadors and professional football teams.
Planning and execution of product launch events focused on journalists, clients, brand fans and end customers.
Management of Creative, Media, PR and BTL agencies.
Andres holds a BS degree in Business Administration, Business Administration and Management from the Pontificia Universidad Javeriana
Harvey Cohen - Ad Honorem President
Prior to founding Strategy Analytics in 1996, Harvey was President of Technology Applications Group and President of BIS Mackintosh, firms specializing in marketing information and analysis for technology businesses
He also spent nine years at Data Resources, Inc., where he consulted with Fortune 500 firms in support of market and strategic planning activities
Mr. Cohen holds an MS in Management from the Sloan School at MIT, an MS in Materials Science from Ohio State University and an BS in Materials Science from MIT
Luis Alberto Baron - Senior Vice President
Luis Baron is one the founder of Ad Experiences and cofounder of MIO EN CONEXION and is currently responsible for the development of new programs, as well as developing commercial strategies with media agencies, creative agencies and direct clients offering high impact outdoor and indoor advertising formats.
Luis has over 25 years’ experience in high technology research and consulting, including roles as the COO of Current Analysis, Managing Vice President of consulting for The Insights AI, and leadership roles at Phillips.
Luis holds a BA from Universidad de Los Andes and an MBA from the University’s Graduate School of Business.
Juan Carrillo - Senior Vice President
Strategic Director I Digital Consultant, Ecommerce I Digital Marketing I Social Selling I Digital Transformation - EXMA Speaker
Expert in e-commerce and digital strategy. Business consultant in Marketing and Digital Transformation helping companies to communicate and not sell. Sales are a consequence of assertive and dynamic communication.
Mr. Carrillo is the Co-Founder and Strategic Director of Keep Agency, a Digital Marketing Agency | Outbound Marketing | Inbound Marketing | Social Media.
Mr. Carrillo hold a degree from Fundación Universitaria San Martín
Natalia Hernandez - Vice President
Currently CMO at KEEP AGENCIA, 100% convinced of the solutions that Digital Marketing today provides to small, medium and large companies. Extensive knowledge in Marketing strategies and Digital Ecosystem, faithful believer in the power of social networks, digital presence, conversion and sales that are generated with a Powerful Digital Strategy.
Natalia is responsible for creating, communicating and delivering offerings that have value for customers or business partners, facilitating sales growth and increasing through the development of a comprehensive plan that promotes brand recognition and helps the organization gain a competitive advantage. Responsible for product development, channel management, marketing communications (including advertising and promotions), digital strategies, pricing, market research and customer service.
Natalia holds degrees from the Unversidad Jorge Tadeo Lozano and Universidad Politécnica de Madrid.
Maria Alejandra Baron - Vice President
As Vice President of the Insights AI Strategy and Innovation Practice, Maria Alejandra Baron advises in the development of strategies focused on brand positioning, product launches, creation of campaigns (ATL and Digital) through data analysis and market research (Benchmark) through tactics that help the company's revenue.
Degree in Business Administration and Management from Pontificia Universidad Javeriana, Diploma in Digital Marketing from CESA, and a Master of Marketing and Sales from EAE Business School.
Andrés Bermúdez - Vice President
Andres leads the team responsible for Strategy, creation and execution of brand campaigns and product launch campaigns.
Negotiation and management of sports sponsorships with brand ambassadors and professional football teams.
Planning and execution of product launch events focused on journalists, clients, brand fans and end customers.
Management of Creative, Media, PR and BTL agencies.
Andres holds a BS degree in Business Administration, Business Administration and Management from the Pontificia Universidad Javeriana
Harvey Cohen - Ad Honorem President
Prior to founding Strategy Analytics in 1996, Harvey was President of Technology Applications Group and President of BIS Mackintosh, firms specializing in marketing information and analysis for technology businesses
He also spent nine years at Data Resources, Inc., where he consulted with Fortune 500 firms in support of market and strategic planning activities
Mr. Cohen holds an MS in Management from the Sloan School at MIT, an MS in Materials Science from Ohio State University and an BS in Materials Science from MIT
Luis Alberto Baron - Senior Vice President
Luis Baron is one the founder of Ad Experiences and cofounder of MIO EN CONEXION and is currently responsible for the development of new programs, as well as developing commercial strategies with media agencies, creative agencies and direct clients offering high impact outdoor and indoor advertising formats.
Luis has over 25 years’ experience in high technology research and consulting, including roles as the COO of Current Analysis, Managing Vice President of consulting for The Insights AI, and leadership roles at Phillips.
Luis holds a BA from Universidad de Los Andes and an MBA from the University’s Graduate School of Business.
Juan Carrillo - Senior Vice President
Strategic Director I Digital Consultant, Ecommerce I Digital Marketing I Social Selling I Digital Transformation - EXMA Speaker
Expert in e-commerce and digital strategy. Business consultant in Marketing and Digital Transformation helping companies to communicate and not sell. Sales are a consequence of assertive and dynamic communication.
Mr. Carrillo is the Co-Founder and Strategic Director of Keep Agency, a Digital Marketing Agency | Outbound Marketing | Inbound Marketing | Social Media.
Mr. Carrillo hold a degree from Fundación Universitaria San Martín
Chief Marketing Science Officer
Carlos Salazar-Velasquez PHD
Carlos leads the Marketing Science Consumer Insights team. Carlos was the co-founder of Strategy Analytics’ Consumer Insights Practice upon joining the company in 2013.
Carlos is a world-wide expert in Discrete Choice (Conjoint, MaxDiff, TURF), Consumer Market Segmentation, Market Opportunity Assessment, Brand Analysis, Product Portfolio Optimization, and advanced AI-Driven Market Research Solutions.
Carlos have pioneered new research methodologies working extensively in collaboration with Professor Jordan Louviere (the developer of Maximum Difference Scaling (MaxDiff) methodology); Professor Wagner Kamakura former Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research, and his dissertation advisor Professor Daniel McFadden – he is laureate of the Nobel Prize in Economic Sciences 2000 “for his development of theory and methods for analyzing discrete choice”. I have made significant contributions in the fields of latent variable models, choice models and applications, large sample econometrics, sampling theory, behavior theory and consumer theory.
Prior to joining Strategy Analytics, he led Motorola’s and Google’s Consumer Insights teams, which was responsible for all research worldwide – from market understanding to early phase innovation and development
Carlos holds a PhD. In Econometrics from the Massachusetts Institute of Technology.
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